Our Story

Our products are developed and made with immense love by two barbers in Salt Lake City, Utah

Nestled in Salt Lake City, Utah, our journey began with two passionate barbers determined to redefine grooming. We embarked on a mission to create a line of grooming essentials that celebrated the diversity of us , as well as the diversity of our skin.

Rejecting subpar ingredients and wasteful packaging, we prioritize both your skin's health and the Earth's well-being. Our journey behind the barber's chair has taught us the power of elevated grooming.

Nice is more than grooming; it's a celebration of identity — You might as well look good along the way.

Stay true to yourself. Stay Nice.